Approach
“It’s Christmas. Keep it Real” was conceived as a multi-year campaign commitment to increase desire and demand for real Christmas trees. We targeted millennial families in an effort to increase their desire to celebrate with a real tree by educating and demonstrating the benefits of real trees versus artificial alternatives. The campaign features digital-centric content, outreach, and activations that with influencers such as Neil Patrick Harris, real farmers, and families across the country.
Services
Research / Strategy / Creative / Digital / Outdoor / Social Media / Viral Content / Buzz Events / Collateral
